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Why the Festival is so Important

According to a July 2020 IPSOS REED poll, "Majority (60%) See Racism as a Serious Problem in Canada Today, Up 13 points Since Last Year. Nearly a Third of Canadians (28%) Say They Have Personally Experienced Racism in the Past Year (+5%)".

The good news, according to the Canadian Psychological Association is: that "Contact between individuals of different backgrounds has been shown to improve mutual acceptance. However, such contact is likely to be more effective when contact is voluntary; is among individuals of roughly equal status; and when it is supported by promoting inclusion and limiting discrimination."

We promote intercultural contact.